NatWest redesign

After a couple of months trying different design routes, we finally decided upon the shelf concept as the final direction. Keep scrolling to see a few examples of the route exploration.

Agency: SapientNitro
Client: Natwest
Senior Art Director: Scott Rushton
Senior Art Director: Kin Chueng
Senior Designer: Nicola Hankins
Interaction Designer: Millie Chan

Massive lifestyle imagery, trying to make banking seem more personal.

An example of the shelf navigation, showing the customer more complex contextual information if they want to see it.

Breaking up long pages of content.

Exploring a mix of lifestyle imagery and illustration work previously used in in-branch the iPad app

Lovely sketches created by Millie Chan.

Some of my (very rough) sketches

These are some of the earlier 'Data' based concepts

These are some of the explorative components

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