Ladbrokes redesign

The Ladbrokes.com redesign was a massive project with a large team, I worked on it for nearly a year. This is a selection of some of the UI components and visual exploration.

Agency: Sapient Nitro
Client: Ladbrokes
Creative Director: Nick Gawith
Senior Art Director: Amanda Glasgow
Digital Designer: Nicola Hankins

Homepage

Cross sell promo cards

Racecards

Navigation visual development

Promotional assets

Visual exploration

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